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Naturally powered by Arm & Hammer Baking Soda for healthier teeth and gums* Arm & Hammer Sensitive Teeth and Gums Gentle Whitening Toothpaste neutralizes harmful acids before they damage teeth. It penetrates between teeth and along the gum line for a deep clean and removes more plaque in hard to reach places than a regular toothpaste. This low abrasion formula won’t damage enamel. Safely whitens with the gentle power of baking soda. *when used as part of a complete brushing routine