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Sensodyne Pronamel Strong and Bright Mint Toothpaste is specially formulated to strengthen and protect enamel while gently polishing away stains for whiter, brighter teeth. Sensodyne Pronamel gently penetrates the enamel surface, actively strengthens and re-hardens enamel to help teeth look whiter and brighter. Sensodyne Pronamel Strong and Bright is also clinically proven to fight cavities and maintain healthy gums, leaving your mouth feeling clean and fresh.* For strong enamel and whiter teeth,** brush with Pronamel Strong and Bright, the number 1 dentist recommended brand for strengthening and protecting enamel. *with twice daily brushing **vs. Pronamel Daily Protection